Facebook has bought GIPHY, the largest animated image-making website. Now, this website will be merged with Instagram. Facebook purchased the animated image website GIPHY.com
Facebook is launching new features and updates. At the same time, Facebook has bought GIPHY, the largest animated image-making website. Facebook has stated that GIPHY will get support on Instagram in the photo-sharing app.
Facebook has shared information about the acquisition of GIPHY through its blog and GIPHY will get Instagram support. With this, the company has added more than 100 GIPHY employees. After this deal, Instagram users will get GIFs and stickers for their stories and messages.
Facebook Also Said: Even 50 percent of GIPHY comes from the Facebook community. By bringing Instagram and GIPHY together, we can make it easier for people to find better GIFs and stickers in stories and direct sharing.
In the blog, the company said that ‘We have used GIPHY’s API not only on Instagram but also in Facebook app, Messenger and WhatsApp. There will be no changes to GIPHY’s library and we are eager to invest with its technology, content, and API partners. People will still be able to upload GIFs. Developers and API partners will continue to have equal access to GIPHY’s APIs. Also and the creative community of GIPHY will still create great content. ‘