Google added Fitbit for $ 2.1 billion in its empire
Fitbit has earned a reputation in the market for its hugely appreciated and durable products. But the brand has facing many rivals who is hindering its progress and deterioting its contemporary development. in past days, where the apple’s watch got a headstart over other brand, the brands like Xiomi performed satisfactorily with undercutting Fitbit’s trackers.
Apple attempted to war against the Fitbit by its Apple Watch Series 3 .It is now available for only $ 199 that is way cheaper from the latest smartwatch offered by the Fitbit, the versa 2.
In 2016, Fitbit’s rival pebble, cake into existence but it very soon it got disappeared from the market. But it seems that its other competitors are planning to mark their entry in the market. Google also is planning to launch its own smartwatch hardware. The pixel watch has been widely hoped for years to shine in the market. But it was suspiciously absent from the latest hardware launching event.
It is not a hidden fact that Google is interested to step in the wearable device sector and it till now it has bought many intellectual properties linked to smartwatches from fossil in the month of January of this year but for rather a small figure around $40 million.
But there is a common notion among the masses that Fitbit has the best expertise in the wearables when compared to all other brands except apple. The Google need to do some improvement in their wearable operating system, wear OS.
The Google was not able to imitate the smartwatches manufacturing like it did in the making of smartphone then there’s the fact that some people think Google’s wearable operating system, Wear OS, could do with some improvement, and Fitbit has more expertise in this area than anyone else except Apple.
Further, Fitbit is the hardware which is very much celebrated among the smart walkers due to its styling and distinctive looks. Fitbit brings the great advantage for the buyers that it control both hardware and software for its products. After Fitbit getting into the Google umbrella, the Google can flaunt happily that it is manufacturing the hardware and software under its nose. Although, the Google will continue to provide its wear OS for the smartwatches of the rival brands.
Fitbit’s CEO said that with the new resources of the Google they will be able to accelerate the innovation to make future compatible products in the wearable category that will be way faster than the previous ones. The faster running wearable will aid in providing more efficient health alerts to everyone. the combination of Google and Fitbit will eliminate the competitors of the brand that have its own OS in the wearable category.
Samsung is already using its Tizen system for its smartwatches that sells way better than Fitbit. It is in rumors that a Wear OS galaxy watch would appear in the future.
the company said that the Fitbit smartwatches will be made compatible for both android and iphone. We can take an idea by setting apple watches as examples as how health oriented the wearable have become in contrary to earlier fitness oriented watches. The acquisition of Fitbit to health related companies will be an added benefit for the Google that they can imply to made their more impeccable devices.
The product of the combination of both of the brands is planned to out on next year. Fitbit is concerned about the privacy of its users. It affirms the users that the company will not sell the users private data in any case. The health and fitness data stored in the Fitbit will never be used for Google ads.
Fitbit’s professional hardware skills and authenticity make it a highly promising campanion for the Google. In Google wearables, the hardware skills and expertise, both the skills are absent.
It is estimated that the Fitbit brand will be absorbed in the Google brand as nest has been absorbed in it and now it is known as Google nest.