Micromax has a record of selling rebranded Chinese phones in the past. In December 2014, the company established a sub-brand named Yu Televentures, under which some rebranded phones from Coolpad based in Shenzhen (China) were imported.
- Ione Note was last launched in October last year
- The company is preparing to launch three new smartphones
- All three upcoming Micromax smartphones will be priced below Rs 10,000
Micromax plans to launch three new smartphones in India soon, including a budget phone with “premium features” and a “modern look”. The Indian company has teased the launch through its social media channels before any official announcement. This new news comes amid anti-China sentiment, which has reached a new level due to clashes in the Galvan Valley. Micromax launched iOne Note as its last smartphone in the country in October 2019, which is currently listed online for Rs 8,199.
A person familiar with the company’s plans told Gadgets 360 that a series of soft launches were in the works and they would all start simultaneously next month. The company is planning to launch a total of three new phones, all of which will be launched within the price of Rs 10,000.
Micromax also teased the upcoming launch on Twitter, responding to a query by users about the company’s plans to return to the market.
In response to a question asked to create a Chinese phone alternative, Micromax tweeted that (translated) “We are working hard internally and soon we will do something big. Stay tuned with us! ”
In a separate tweet, the company said that the company is working on a new device with premium features, which will be “modern look and budget-friendly”.
Micromax is using the hashtags #MadeByIndian and #MadeForIndian in its tweets to support the ongoing sentiment to boycott Chinese products. However, the company has not made it clear whether it is manufacturing new models in India or outsourcing to the manufacturer in China.
Also, go on to state that Micromax has a record of selling rebranded Chinese phones in the past. Co-founder Rahul Sharma founded a sub-brand named Yu Televentures in December 2014 and initially brought some rebranded phones from Shenzhen (China) based vendor Coolpad. However, Coolpad later entered India to sell its models independently.